Top management has demonstrated leadership and commitment to the QMS by:

1. Taking accountability for the effectiveness of the QMS. This is evident in the position descriptions and the organization chart.
2. The quality policy and quality objectives have been established as part of the QMS and are compatible with the strategic direction and context of the organization.
3. Ensuring that the quality policy is communicated, understood and applies within TR Lord and Associates t/a AVO New Zealand, LORD Power Equipment and LORD Consulting.
4. Ensuring the integration of the quality management system requirements into TR Lord and Associates t/a AVO New Zealand, LORD Power Equipment and LORD Consulting business processes.
5. Promoting awareness of the process approach and risk-based thinking.
6. Resources are provided for the quality management system.
7. The importance of effective quality management is communicated to all staff on a regular basis.
8. System and process checks confirm that TR Lord and Associates t/a AVO New Zealand, LORD Power Equipment and LORD Consulting achieves its intended results.
9. Engaging, directing and supporting persons to contribute to the effectiveness of the QMS.
10. Promoting and encouraging improvement.
11. Other relevant management roles are supported to demonstrate their leadership as it applies to their areas of responsibility.

5.1.2 Customer focus

Top management demonstrates leadership and commitment with respect to customer focus by ensuring that;   

1. Customer requirements and all applicable statutory and regulatory requirements are determined, understood and consistently met.
2. The risks and opportunities that can affect conformity of products and the ability to enhance customer satisfaction are determined and addressed.
3. The focus on enhancing customer satisfaction is maintained.